How OTT platform works and how to launch an OTT platform?

How OTT platform works and how to launch an OTT platform?


Over-The-Top (OTT) services are one of the most popularly talked-about topics among the broadcast audience. The quality of the content, the anytime availability and the attractive plans including the pay-what-you-want model are the fascinating reasons that pave the way to the larger number of increasing subscribers to the platform.

Read more to find out how to launch your OTT business in minutes with zero or minimum investment.

How OTT platform works?

OTT is a streaming media service that is offered not through regular transmission cable but through the Internet. The video content is streamed through the Internet and the audience is provided with the option to watch the content using television or Tab or Mobile phone. The flexibility given by the OTT platforms attracts more and more content lovers from all over the world.

OTT is becoming one of the most popular applications among the other apps. 70% of the broadcast content consumers have subscribed to any one of the OTT service applications. 

An Allied Market Research study reports that by 2027, the global market of OTT is projected to reach $121.61 billion, with growth in CaGR of 29.4 per cent from 2020 to 2027. This is projected to reach $1.039.03 billion. That is huge. 

Every day hundreds of businesses and organizations create and launch their own OTT applications. The platform provides multiple options through which the audience can utilize the services.

  • Desktop or Web Application
  • Mobile Application
  • Smart TV Application
  • Third-party digital media Player Application

These Applications provide the users with the flexibility to watch their favourite content whenever and wherever they want. This is one of the major reasons why people are switching over from regular cable TV video distribution to Over-The-Top services.

How do OTT platforms earn money?

OTT platforms that have high-quality content charge their subscribers based on the plans and subscriptions they are choosing. Some educational institutions provide free content so that their learners can get benefitted from watching their content.

The purpose and the type of service depend solely on the content distributor. The content provider can choose to distribute the content for free or he can categorize the content as premium, thereby making his subscribers pay for the content they watch.

How to launch an OTT platform?

If you are planning to launch your own OTT platform, this is the right moment to do so. Launching an OTT platform has been tedious earlier as the ott platform vendors demanded several regulations to be followed and approvals to be begotten. But Livebox has made this very simple. Team Livebox has recently launched Livebox OTT Toolkit, the complete toolkit that you would ever need to launch your OTT platform.

launch an OTT platform
Livebox OTT Toolkit

The toolkit has all the features that the admin would need to run a successful OTT platform like Netflix and Hotstar. Payment Integration is simple and secure and Livebox business consultants will walk the admin through the whole process. The entire platform is encrypted.

Other dedicated server users of Livebox have the option to integrate their existing Livebox account with their OTT platform. Thus the content transmission and video storage from one to another is made flexible. To know more about the Livebox OTT toolkit, visit our website or call us at +91 80690 78880.

Explore the whole new phase of the joy of new learning with LiveBox. To establish your Online Academy, feel free to give as a call.

Dial +919789978981 now!